Febuary 2nd, Lecture 2.

Today we really got to see how the Industrial Revolution greatly effected type and design. The machines allowed for mass production, mass communication, and shoddy work. The creation of Slab Serif and Sans Serif typefaces drastically changed typography and the way type can be viewed. Chromolithography and packaging lead to the beginning of advertising. The Victorian period was not a good time for type or design, it lowered standards. Later type foundries began to design typefaces that illustrators had hand drawn, which I thought was interesting because it turns the tables on us modern designers. After the overwhelming industrial movement the handmade Arts and Crafts movement brought the connection between architecture and design.
In connection to studio design today everything we learned today is of great importance. Sans Serif alone may be the biggest advancment in design in the last 100 years. The way the Arts and Crafts movement brought design into modernist period today is still completely prevelant today even in my own designs. The old ways of mass production without regards for style and design are out the door and clean, well crafted products rule the market.