Key Points of tonight: Corporate identities and branding become essential for companies and products. Designers like Paul Rand and Lester Beal became major players of the New York school. Vignelli Associates developed Unigrid System used in National parks brochures & NYC subway system design. Saul Bass and motion picture credits were big development for design. The methods of New Advertising include visual statements with simple images, and not talking dumb to the consumer. Perfect matching of text and image let the audience participate in the advertisment. Conceptual ideas become very important in advertisment. Advertisment and Editorial design was greatly influenced by Photo-Typography.
We use the ideas of New advertising in not only the studio, but in every day life. We view hundreds of thousands of ads/commercials a day taking in so many different ideas. Advertisment today has started going back to some of these ideas of conceptual ideas to sell products, not dumbing down ad's for customers. The break thru of photo-typography has really influenced today's design. Overlapping and methods of working with leading have become important tools of design today. The ideas of pushing conceptual boundaries is something most designers try to use today, balanced with a simplistic style. My personal design is normally witty or drastic in its ideas and messages its trying to convey.
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